浩氏商行 Caffeine Refill Station
| Branding project
Founded in 2021, Hao, who works as a barista and roasts his own coffee beans, began to nurture the dream of creating his own brand. With a craftsman's spirit, he hopes to make coffee a part of everyday life.
品牌創立於2021年，擔任咖啡師之餘Hao也自烘咖啡豆，創立品牌的夢想就此萌芽。秉持職人精神的他希望咖啡成為日常生活一環。
"You don't have to be an expert; as long as you are willing to appreciate, you can taste good coffee," he said when I took a pour-over sample from Hao's hands while trying to understand the brand before starting my design work. Therefore, he selects high-quality coffee beans to provide fresh and affordable coffee that everyone can enjoy. This time, inspired by his brand philosophy, I applied the rounded shape of coffee beans to its visual presentation in order to represent the approachable yet distinctive personality. As the audience savors the pleasure brought by Caffeine Refill Station, I hope they also experience a playful visual delight.
「不用是專家，只要願意欣賞也能品出好咖啡」，在我著手設計前，嘗試了解品牌期間從Hao手中接過手沖樣品時，他這樣說道。因此他精選高品質咖啡豆，提供新鮮且價格親民的咖啡，人人都能享受它的美好。此次以咖啡豆的圓潤造型為發想，將平易近人但不失特色的品牌個性延伸到視覺表現，在受眾細細品味浩氏商行帶來的咖啡樂趣時也體會視覺玩味。
Details of typeface design process
字型設計過程示意
1. Brainstorm according to elements needed
用相關元素進行腦力激盪
2. Boil down to several potential images
簡化成幾個可能樣式
3. Redesign using selected images
再根據被選中圖像延伸發想
4. Refine selected typeface
優化已選字型
